Summary
Senior marketing leader responsible for shaping brand narrative and driving social strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook. Owns development and execution of editorial vision, social campaigns, and data driven performance optimization. Partners cross functionally to align content, paid media, PR, and creative to business objectives and brand standards. Leads and mentors a high performing social and content team in a hybrid office environment.
Responsibilities
- Define and implement comprehensive social media strategy across owned and paid channels.
- Develop editorial vision and storytelling frameworks aligned with marketing goals.
- Lead conception and execution of social campaigns to drive reach and engagement.
- Collaborate with PR, Social Creative, Paid Media, and leadership to integrate content efforts.
- Manage agency and platform relationships and brief external partners.
- Establish editorial structure to coordinate content creation across teams.
- Track performance, customer feedback, and industry trends to optimize content.
- Incorporate platform dynamics and emerging technologies such as AI into strategy.
- Recruit, mentor, and develop team members across social media and content functions.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field; MBA preferred.
- Minimum 6 years of experience in social media and social content execution in luxury fashion or jewelry.
- Proven track record developing successful social media campaigns.
- Strong leadership, analytical, and communication skills.
- Advanced understanding of social media platforms and digital marketing.
- Ability to adapt and perform in a fast paced environment.
- Experience managing cross functional stakeholders and agency partners.
- Proven ability to mentor and grow a high performing team.
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