SummaryAs a Senior Director of Digital and Social Creative, you will lead the digital design direction for David Yurman, a renowned luxury jewelry brand. You will be responsible for creating compelling and relevant creative content that aligns with the brand's marketing objectives and enhances consumer engagement across all digital platforms.
Responsibilities- Lead digital design direction for site, email, digital advertising, and social media channels.
- Develop content ideas and creative strategies for social media in partnership with the Social Media Marketing team.
- Oversee seasonal social campaigns, brand storytelling, and high-traffic moment social campaigns.
- Lead site updates, including concept to wireframe, design, and layout for a multi-channel experience.
- Collaborate with the Media team to elevate digital creative concepts and ensure consistency.
- Partner with the Content Studio to optimize e-commerce guidelines and creative content.
- Concept and art direct digital shoots for various digital platforms.
- Manage digital and social design team workflows and ensure timely project execution.
- Partner with the offline creative team to ensure cohesive seasonal narratives.
- Identify gaps in current programming and offer recommendations for new content.
- Stay current on competitor activity and emerging trends in digital advertising and technology.
Requirements- Bachelor's Degree.
- Minimum 8+ years of experience in digital design and 5+ years of on-set experience.
- Experience in founder-led organizations is a plus.
- Strong ability to prioritize tasks in a fast-paced environment.
- Detail-oriented, efficient, and organized with a collaborative approach.
- Expert knowledge of typography, color, usability, layout, and design principles.
- Solid understanding of social and digital media strategy and implementation.
- Technical expertise in digital design and web technology.
- Proficiency with Adobe CS Suite and FIGMA.
- Experience with Monday.com project management tool preferred.
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