SummaryThe Director of Fragrance Marketing will lead the Dior Men’s Fragrance strategy in the US market. This role requires strong collaboration, in-depth business analysis, team leadership, and strategic vision.
Responsibilities- Build and drive the Men’s Fragrance strategy to deliver ambitious business targets while protecting brand equity.
- Manage a team of direct reports and lead cross-functional partners, fostering a collaborative and supportive environment to achieve collective goals.
- Lead in-depth business analysis and share-out of Men’s Fragrance sales performance. Build an action-oriented game plan to address any challenges or capitalize on positive momentum.
- Develop and maintain competitive intelligence and customer knowledge for the North American Fragrance market to drive competitive leadership.
- Influence and build strong relationships with Marketing counterparts in HQ/France to ensure alignment and optimization of global brand strategy.
- Collaborate with Media, PR, Influencer teams to orchestrate a 360-activation plan with US localized needs.
- Work with Sales and Education teams on the execution of core and new launch strategies, and lead account presentations to major retailers.
- Conceptualize, develop, and execute in-store needs including Visual Weeks, permanent merchandising, brand statements within retailer-specific environments.
- Forecast new product launches and monitor core inventory. Analyze and refine shipment forecasts on a monthly basis.
- Develop and recommend pricing for Fragrance programs and assist in the preparation of company price increase recommendations.
Requirements- 10+ years of pertinent experience in Marketing.
- Extensive knowledge of the fragrance category.
- Excellent strategic thinking and creative problem-solving skills.
- Ability to build strong relationships and influence cross-functional teams.
- Demonstrated ability to lead and manage a team effectively.
- Excellent collaboration and communication skills.
- Strong analytical skills and experience in business analysis.
- Ability to travel (10-15%).
- Deals with confidential information and/or issues using discretion and judgment.
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