Senior Director Marketing

As a Senior Director of Marketing, you will lead the development of regional Marketing and CRM strategies across the Americas, translating them into impactful, tactical plans. You will execute marketing initiatives including CRM, partnerships, events, and advertising that align with and elevate the region’s business objectives.

• Support VP of Marketing and Communications in planning and implementing 360 marketing campaigns.
• Drive seasonal marketing strategies tailored to support company and consumer priorities.
• Liaise with London Headquarters Marketing and CRM teams to optimize marketing activities.
• Develop and maintain the NA Marketing budget.
• Conduct research and monitor regional competitor activities.
• Lead development and execution of retail marketing plans in both full price and outlet stores.
• Develop Mall marketing seasonal strategy.
• Oversee budgets for all events.
• Support the Wholesale department in planning, developing and executing the Americas Wholesale marketing strategy.
• Enhance online presence via site placements, digital ads, social campaigns, brand shops, etc.
• Develop and implement CRM strategies for stores in partnership with the Global CRM team.

• Bachelor’s Degree.
• Minimum of 10 years marketing experience within the luxury industry.
• Proficiency in Excel, PowerPoint, Word, SAP, Fashion GPS.
• Influential network within fashion, creative, and social circles.
• Strong communications skills.
• Exceptional organizational/time management skills.
• Flexibility, proactivity, able to multitask.
• Enthusiasm and team player.