Director Global Social Media Influencer Strategy

As the Director of Global Social Media Influencer Strategy, you will lead the development and execution of influencer strategies that align with our brand's integrated communication plans. Based in our New York office, you will work in a hybrid environment, collaborating with global teams to enhance our brand's presence across all social media platforms.

• Define and implement influencer brand strategy within integrated communication plans.
• Collaborate with market teams to build organic social platform strategies and identify new channels.
• Develop and manage influencer content strategy and external influencer content program.
• Create global guidelines and strategies for regional teams to ensure consistent brand representation.
• Lead content strategy for brand, product, and lifestyle campaigns.
• Define and manage key organic social KPIs and provide dynamic reporting.
• Collaborate with international market teams to incorporate market needs into social strategies.
• Work with creative and marketing teams to align influencer strategies with business needs.

• 8-12 years of experience in social media or influencer marketing, preferably in the beauty industry.
• Strong understanding of social platforms and advertising products.
• Excellent project management and analytical skills.
• Proficiency in digital media metrics and monitoring tools.
• Technical skills in Excel, PowerPoint, and SparkAR; photography, Photoshop, and video editing skills are a plus.
• Strong written and verbal communication skills.
• Proven ability to make process improvement recommendations.
• Passion for the beauty industry and a creative, strategic mindset.