Director, Strategy - Digital, Data, & Marketing

Summary

Lead the development and execution of digital, data, and marketing strategy to drive customer acquisition, engagement, and revenue across channels. Partner with cross-functional teams to translate insights into strategic roadmaps and measurable initiatives that support business goals.

Responsibilities

• Develop and own the strategy for digital, data, and marketing initiatives that align to company objectives.
• Translate customer and performance data into actionable recommendations and prioritized roadmaps.
• Partner with marketing, merchandising, analytics, and technology teams to launch and scale strategic programs.
• Define success metrics, track performance, and present insights and recommendations to senior leadership.
• Lead and mentor a team of strategists and analysts to execute on strategic priorities.

Requirements

• 8+ years of experience in digital strategy, data-driven marketing, or related strategic roles, with progressive leadership responsibility.
• Proven ability to convert data and customer insights into actionable strategic plans and measurable outcomes.
• Strong analytical, communication, and stakeholder management skills across cross-functional teams.
• Bachelor's degree required; advanced degree or equivalent experience preferred.