SummaryWe are seeking a highly skilled Marketing Technology Senior Engineer to drive the development, integration, and optimization of our digital marketing platforms. The ideal candidate will have deep expertise in Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud, ensuring seamless data-driven marketing execution, personalized customer experiences, and scalable solutions.
Responsibilities- Design, implement, and optimize the Salesforce Marketing Cloud and Data Cloud infrastructure to support digital marketing initiatives.
- Develop and maintain integrations between Salesforce Marketing Cloud and various data sources, Salesforce CRM, and customer engagement platforms.
- Leverage Salesforce Data Cloud to enhance audience segmentation, data unification, and predictive analytics for marketing campaigns.
- Develop and manage automated marketing workflows, triggered communications, and AI-driven personalization using Journey Builder, Automation Studio, and Einstein AI.
- Ensure consistent and efficient delivery of marketing campaigns across email, SMS, web, social, and mobile app channels.
- Monitor, analyze, and report on campaign performance, conversion metrics, and customer engagement using SFMC Analytics and Data Cloud insights.
- Work closely with marketing, product, and IT teams to align Salesforce solutions with business objectives.
- Ensure all digital solutions adhere to data privacy laws, security best practices, and compliance standards (e.g., GDPR, CCPA).
Requirements- Bachelor's or Master’s degree in Computer Science, Information Technology, Marketing Technology, or a related field.
- 5+ years in marketing technology, with a strong focus on Salesforce Marketing Cloud and Data Cloud.
- Expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization.
- Hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Mobile Studio, and Automation Studio.
- Proficiency with Salesforce Data Cloud for data unification, segmentation, and activation.
- Strong experience with APIs, integrations, and automation workflows within the Salesforce ecosystem.
- Familiarity with Salesforce CRM, Customer Data Platforms (CDPs), and analytics tools.
- Salesforce Marketing Cloud and Data Cloud certifications preferred.
We have summarized this job description for you, click apply to see more details from the employer.
