Public Relations Director

As a Public Relations Director, you will play a pivotal role in building and elevating brand awareness and positioning across North America for Loro Piana. This role requires strategic and entrepreneurial management skills with a proven track record in brand building, public relations, media strategy, and celebrity/VIP engagement.

• Develop and implement a PR strategy aligned with Loro Piana’s global vision, tailored for North American audiences.
• Oversee public relations and media activities across North American markets.
• Build and maintain relationships with top North American fashion editors, luxury journalists, stylists, influencers, and industry leaders.
• Collaborate with the local Marketing Team to integrate unified brand narratives across campaigns.
• Partner with the Global Head of Talent and Head of Social Media to identify and engage North American talent.
• Monitor North American media trends to position Loro Piana at the forefront of the luxury conversation.

• Bachelor’s degree in Public Relations, Communications, Marketing, Fashion, or related field.
• 10+ years of PR experience, including 5+ years in luxury fashion or lifestyle PR.
• Proven success in developing and executing PR strategies for North American markets.
• Established relationships with North American fashion editors, journalists, and influencers.
• Expertise in crisis communications to protect luxury brand reputation.
• Knowledge of paid media strategies for luxury brands.