Summary
The Public Relations Senior Manager, Brand Communications leads integrated communications strategies for global brand initiatives and special projects. This role translates business priorities into media opportunities, manages press relationships, and guides programs from planning through execution and measurement.
Responsibilities
- Develop communications strategies and media plans for brand initiatives, partnerships, philanthropic programs, innovation, hospitality, and special projects.
- Build relationships with media contacts and lead the creation of press releases, pitches, messaging, briefing materials, and digital content.
- Partner with cross-functional teams and regional offices to provide communications counsel and ensure consistent execution.
- Manage program timelines, approvals, agency coordination, product seeding, and press event support.
- Monitor and report on media coverage and initiative results, applying insights to future plans.
- Track media, cultural, current-event, and competitor developments to identify opportunities and anticipate risks.
Requirements
- Bachelor's degree in communications, public relations, journalism, marketing, or a related field.
- At least 7 years of public relations or communications experience, preferably in a global brand, fashion, luxury, lifestyle, or agency environment.
- Proven ability to develop and execute integrated communications strategies for high-profile initiatives across channels and markets.
- Strong media relations, writing, editing, presentation, project management, and stakeholder relationship skills.
- Sound judgment, business acumen, attention to detail, and proficiency in Microsoft Office; familiarity with media monitoring and measurement tools.
