About KREWE
KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and creativity of New Orleans, with headquarters in both New Orleans and New York City. Since launching in 2013, KREWE has grown into a distinctive lifestyle brand known for handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design. Our presence spans brick-and-mortar boutiques, mobile retail concepts, ecommerce, premier independent retailers, and national partners. As we continue to grow, we’re looking for passionate, ambitious, and innovative people who thrive in a fast-paced, collaborative environment and want to help build a brand that is original, culturally rooted, and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.
We are currently searching for an NYC Market Manager to lead KREWE’s New York retail market across our Meatpacking and Soho locations.
This person will be accountable for sales, profitability, customer experience, team development, operational excellence, clienteling, and local market activation across NYC. They will serve as a key connection between the stores and KREWE’s In-Person leadership team, ensuring both locations consistently deliver against KREWE Standards while identifying opportunities to drive traffic, strengthen customer loyalty, and grow the market.
As part of the Meatpacking flagship, this leader will also oversee the overall guest experience at Patula, KREWE’s food and wine bar. They will partner closely with the Food & Beverage team on hiring, staffing, and day-to-day operations while ensuring Patula feels fully integrated into the broader KREWE experience and delivers the same elevated level of hospitality expected throughout the flagship.
The ideal candidate is a hands-on retail leader who is comfortable operating directly on the sales floor while also thinking strategically about the broader NYC business and creating a cohesive, hospitality-driven experience across retail and F&B.
This role will oversee 2 locations and is based in our New York Flagship.
Key Responsibilities
- Fully own the day-to-day leadership and performance of the NYC Market including sales, profitability, staffing, scheduling, payroll, customer experience, operations, and team development.
- Own overall sales performance and profitability across the NYC Market including annual sales, optical, and event goals.
- Analyze sales, traffic, conversion, UPT, ATV, payroll, product performance, and other KPIs to identify opportunities and drive action.
- Develop short- and long-term strategies to grow the NYC market and maximize performance across both locations.
- Partner closely with Store Leaders to establish clear performance expectations and identify opportunities across sales, productivity, team performance, and customer experience.
- Serve as a mentor and leadership partner to Store Leaders, supporting their continued growth and development while maintaining clear ownership of their day-to-day businesses.
- Ensure exceptional KREWE Guest Experience, visual brand standards, and operational processes are consistently executed across NYC locations.
- Maintain a strong presence on the sales floor, coaching the team in real time and ensuring consistent delivery of KREWE Standards.
- Oversee the overall guest experience at Patula within the Meatpacking flagship, ensuring the food and wine bar feels seamlessly integrated into the broader KREWE customer journey.
- Partner closely with KREWE’s Food & Beverage team on Petula hiring, staffing, operations, service standards, and business needs while maintaining ownership of the overall customer experience within the flagship.
- Ensure the retail and Petula teams work together to create a cohesive hospitality experience that encourages engagement, strengthens the brand experience, and supports traffic and customer loyalty.
- Partner with the Food & Beverage team to identify opportunities for programming, events, and experiences that connect Petula with the broader Meatpacking business.
- Drive KREWE Clienteling across the NYC market to strengthen customer relationships, increase repeat business, and build long-term brand loyalty.
- Build relationships with local businesses, hotels, restaurants, community partners, and culturally relevant organizations to increase awareness, traffic, and incremental revenue.
- Partner with Marketing and Brand teams on events, launches, activations, and local opportunities that support customer acquisition and revenue growth.
- Recruit, hire, onboard, train, certify, and develop high-performing retail team members across the NYC market.
- Partner with the Food & Beverage team on hiring and talent needs specific to Petula.
- Ensure staffing levels, schedules, and payroll are effectively managed to support both revenue and profitability goals.
- Ensure all NYC retail team members are trained and certified as KREWE Experts and maintain strong product knowledge across sun, optical, lens offerings, and the broader KREWE brand.
- Maintain strong compliance with operational and optical processes, including lens-fill procedures and custom non-prescription lenses.
- Maintain impeccable store presentation, merchandising, product organization, plantscapes, and overall physical environment.
- Communicate cross-functional needs with In-Person leadership, including Operations, Planning, Visual, Marketing, and Food & Beverage, to ensure company priorities are executed effectively within the NYC market.
- Provide regular market-level performance updates, insights, risks, and opportunities to In-Person leadership and HQ partners.
- Support new store openings, activations, temporary residencies, and other market growth initiatives as needed.
Requirements
- 7+ years of progressive retail leadership experience, preferably within luxury, fashion, eyewear, accessories, beauty, hospitality, or another premium consumer environment.
- Previous experience directly managing a high-volume flagship or complex retail location strongly preferred.
- Experience overseeing multiple locations, markets, or Store Managers highly preferred.
- Demonstrated success driving sales, profitability, customer experience, and operational performance.
- Strong understanding of retail P&L management, payroll, labor planning, sales forecasting, and store KPIs.
- Proven ability to recruit, develop, coach, and retain high-performing retail teams.
- Strong clienteling and relationship-building experience with an understanding of luxury or premium customer expectations.
- Experience working within or alongside hospitality, food & beverage, experiential retail, or other service-driven concepts is a plus.
- Strong understanding of hospitality and the ability to create a cohesive customer experience across multiple touchpoints.
- Experience developing local partnerships, events, activations, or community-based traffic-driving initiatives.
- Strong analytical skills with the ability to translate store and market data into clear actions.
- Excellent communication and cross-functional partnership skills.
- Highly organized and comfortable balancing direct store leadership with broader market-level responsibilities.
- Hands-on leadership style with a willingness to remain close to the sales floor, customer, and store teams.
- Entrepreneurial, solutions-oriented, and comfortable operating in a fast-paced, founder-led environment.
Benefits and Perks
- Competitive wage
- Group health plans: health, vision and dental insurance
- Welfare benefits: life, ad&d, supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance, EAP, Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training and Development, an Educational Allowance
- 10 paid holidays and Paid Time Off accrual
- KREWE employee quarterly frame allowance (of course!)
Salary (for New York only): Up to $120,000 annually based on experience and qualifications.
This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.
Diversity and Inclusion
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.
