Summary
Responsible for developing and executing retail marketing activations across Duty Free channels throughout the Americas to drive brand equity, shopper engagement, and commercial performance. The role owns regional retail marketing strategy, budget management, and cross-functional collaboration to ensure premium shopper experiences and flawless execution of activations. Travel is required approximately 20% of the year.
Responsibilities
- Develop and implement the annual retail marketing strategy aligned with brand and business objectives.
- Design and build activations to increase visibility, shopper engagement, and conversion across airports, border stores, and cruise channels.
- Coordinate and execute product launches, promotional campaigns, visibility initiatives, and permanent installations.
- Ensure flawless execution of activations delivered on time, within budget, and to high quality standards.
- Drive retail excellence through market visits, execution audits, and continuous improvement initiatives.
- Own and manage the regional A&P budget, monitor expenditures, and ensure financial compliance.
- Analyze sales performance, shopper insights, market trends, and campaign ROI to inform recommendations.
- Manage relationships with agencies, production partners, retailers, airport operators, and cruise partners.
- Collaborate with Commercial, Global Brand, Supply Chain, Finance, Procurement, and Visual Merchandising teams to deliver projects.
Requirements
- Bachelor's degree.
- Minimum 4 years of relevant experience in wines & spirits or luxury goods and 4 years of retail experience, ideally in Travel Retail.
- Proven experience managing projects at scale and strong timeline/project management skills.
- Excellent spoken and written English and Spanish; French is a plus.
- Strong communication, interpersonal, and cross-cultural collaboration abilities.
- High computer literacy in MS Office including Excel and PowerPoint and strong analytical mindset.
- High attention to detail, proactive attitude, and ability to influence without direct authority.
- Ability to lift 20lbs.
