Senior Data Analyst

The Senior Data Analyst is responsible for leveraging data to provide insights that drive customer understanding, segmentation, and business growth. In this role, you will work closely with cross-functional teams to analyze customer behavior, improve customer engagement, and optimize marketing strategies. You will ensure data integrity, build reports, and offer actionable insights to enhance customer experiences and drive business outcomes.

• Maintain and optimize the Customer Growth Model.
• Own Brand Health Metrics and associated reporting and insights.
• Map and analyze customer journeys to identify pain points and opportunities.
• Collaborate with the marketing team to track campaign performance.
• Analyze large datasets for actionable insights and recommendations.
• Develop dashboards and reports using visualization tools.
• Support market research efforts and consumer insights projects.
• Ensure data accuracy and maintain best practices for data governance.
• Partner with teams to align customer data insights with business strategies.

• 4-6+ years of experience in data analytics or a related field.
• Proficiency in SQL and advanced skills in Excel.
• Experience with data visualization tools like Tableau, Sigma, Power BI, or Looker.
• Familiarity with CRM platforms and customer data platforms.
• Knowledge of statistical modeling techniques and A/B testing frameworks.
• Strong problem-solving abilities and attention to detail.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Data Science, Mathematics, Statistics, or related field.