Senior Director Public Relations And Communications

Summary

Senior Director of Public Relations and Communications responsible for developing and executing a comprehensive earned media and communications strategy to elevate brand desirability and drive earned media value. Role leads PR, celebrity and creator relationships, manages internal teams and external agencies, and aligns communications with marketing and retail objectives. Position is hybrid based in Tribeca with regular collaboration across stakeholders to deliver high impact storytelling and measurable results.

Responsibilities

• Lead development and execution of comprehensive PR and communications strategy to drive brand desirability.
• Oversee day to day media relations to secure high quality earned media placements.
• Develop and manage celebrity ambassador and creator partnership strategy across three tiers including negotiations and deliverables.
• Collaborate with marketing channel leads to support 360 campaign activations and optimize performance.
• Manage and mentor internal PR team and coordinate external PR agencies.
• Build internal relationships with leadership, merchandising, ecomm, sales and events to align communications with business goals.
• Develop briefs and co create content with creators to ensure storytelling alignment and effectiveness.
• Lead VIP guest list planning and brand event delivery for high impact experiences.
• Deliver regular reporting on EMV, impressions, engagement and influencer performance to inform strategy.

Requirements

• Bachelor’s degree in Marketing Business or related field; MBA a plus.
• Minimum 10 years of experience in Public Relations and Communications including celebrity and VIP management.
• Demonstrated success securing top tier press coverage and managing high profile relationships.
• Expertise in earned media ecosystem including press social media UGC and influencer marketing.
• Proficiency with earned media and social analytics tools and digital marketing strategies.
• Experience leading and coaching PR teams and managing external agencies.
• Strong strategic storytelling and relationship building skills within luxury fashion or related sectors.