Senior Leader, Copy & Localization

Summary

The Senior Leader, Copy & Localization will define and drive copy strategy and global localization for brand and product content across channels. This role leads a cross-functional team and partners with marketing, merchandising, product, and external vendors to ensure a consistent brand voice and high-quality localized experiences. The leader will develop processes, standards, and metrics to scale content creation and translation globally.

Responsibilities

• Lead and grow the copy and localization team, including hiring, mentoring, and performance management.
• Set strategy and standards for brand voice, product copy, and localized content across digital and print channels.
• Manage localization vendors and workflows to deliver accurate, on-brand translations at scale.
• Partner with merchandising, product, and marketing teams to plan content needs and integrate localization early in the product lifecycle.
• Establish KPIs and reporting to measure content quality, speed to market, and localization ROI.

Requirements

• 8+ years of experience in copy, content strategy, or localization, with demonstrated leadership experience.
• Proven ability to develop brand voice and edit high-volume consumer-facing content across channels.
• Experience managing localization programs, vendor relationships, and translation workflows.
• Strong cross-functional collaboration skills and experience working with product, merchandising, and marketing teams.
• Excellent written and verbal communication skills and familiarity with CMS and localization tools.