SummaryThe Senior Manager E-Commerce will oversee and manage the brand's e-business channels, including the website and marketplaces, to drive traffic and optimize the online shopping experience. This role requires strategic thinking and hands-on expertise in e-commerce, digital marketing, and analytics to grow the brand and online sales. The position supports all aspects of e-commerce, digital marketing, and customer experience to drive revenue growth and ensure seamless integration between online and offline channels.
Responsibilities- Oversee daily operations of the brand e-commerce website and marketplaces.
- Ensure website functionality, performance, and user experience are optimized.
- Manage product listings, updates, and pricing to ensure accuracy and appeal.
- Develop and execute strategies to drive traffic through SEO, PPC, email marketing, and social media campaigns.
- Analyze website traffic and user behavior to improve conversion rates.
- Plan and execute performance marketing campaigns to enhance brand visibility and revenue.
- Coordinate with the operations team to ensure inventory accuracy.
- Ensure an excellent online shopping experience for customers.
- Co-lead the eCommerce strategy, business planning, analytics, and website experience for the Digital team.
- Use data to inform strategic decisions and identify growth opportunities.
Requirements- 7+ years of experience in an eCommerce, Marketing, or Operations role.
- Proficient knowledge of website platform technologies and main e-commerce tools.
- Proficient knowledge of SFCC Commerce Cloud, Adobe Analytics, Adobe Target, and Power BI.
- Extreme attention-to-detail and ability to manage multiple projects and tasks simultaneously.
- Strong reasoning skills and an aptitude for problem-solving.
- Proven ability to interact and collaborate across multiple disciplines to accomplish a common goal.
- Strong organizational, project management, and analytical skills.
- Strong knowledge of online business development tactics and e-commerce trends.
- Excellent written/verbal communication and presentation skills.
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