Senior Manager, Makeup Brand Management

Summary

Lead US marketing strategy for Lip and Collections makeup categories, driving brand desirability, client engagement, and long-term growth. Develop product positioning, go-to-market plans, and omnichannel campaigns in partnership with global and cross-functional teams.

Responsibilities

• Develop category strategies, objectives, launch plans, and performance measures.
• Analyze product and campaign performance, market trends, pricing, and business opportunities to inform future decisions.
• Oversee product portfolio management, launch forecasting, SKU creation, assortment evolution, renovations, and discontinuations.
• Lead integrated marketing campaigns and omnichannel client experiences across retail and digital channels.
• Coordinate cross-functional teams, calendars, launch briefs, and presentations to ensure timely and consistent execution.
• Mentor and guide junior team members.

Requirements

• Bachelor's degree in a related field.
• Beauty marketing experience, preferably in prestige makeup, with a strong understanding of the US market and luxury client expectations.
• Strong strategic thinking, collaboration, communication, presentation, organization, and project management skills.
• High proficiency in Microsoft 365, including Excel and PowerPoint.
• Ability to work in the New York City office at least three days per week.