Senior Manager, Marketing

Summary

The Senior Manager, Marketing develops and executes client-centric strategies to drive acquisition, engagement, loyalty, retention, and commercial growth across North America. The role translates client data and business priorities into personalized campaigns, communications, activations, and experiences across retail, wholesale, and e-commerce channels.

Responsibilities

• Lead annual, seasonal, and lifecycle marketing strategies for client acquisition, retention, loyalty, and reactivation.
• Develop segment-based activation plans and scalable client communication strategies, including email and SMS.
• Partner with Client Experience, Retail, E-Commerce, Wholesale, and Communications teams to coordinate client engagement.
• Use client insights and commercial priorities to improve personalization and measure business impact.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• Six to eight years of experience in marketing, CRM, and project management.
• Experience leading cross-functional initiatives and developing personalized marketing and client engagement programs.
• Strong analytical, strategic, communication, presentation, organizational, and project management skills.
• Experience with Salesforce Marketing Cloud, Looker, SAP, or similar platforms preferred; luxury, fashion, beauty, retail, hospitality, or premium consumer brand experience preferred.