Senior Manager, Trade Marketing & Specialized Channels

Summary

The Senior Manager, Trade Marketing & Specialized Channels translates brand strategy into commercially relevant programs, tools, and resources. This hybrid role leads trade marketing initiatives and supports specialized selling teams and partner routes to market.

Responsibilities

• Optimize the Trade Portal, commercial platforms, planning models, and marketing communications.
• Develop channel-specific tools, portfolio resources, and commercial readiness materials.
• Support annual planning and assess the return on key programs and initiatives.
• Coordinate cross-functional stakeholders, agencies, and partners to ensure aligned, timely execution.

Requirements

• Bachelor's degree required.
• At least 10 years of marketing or creative marketing experience in consumer packaged goods, luxury, or subchannels.
• Experience with beverage alcohol and the three-tier system.
• Strong commercial strategy, analytical, project management, communication, and cross-functional collaboration skills.