Summary
The Senior Manager, Customer Growth Activation translates customer growth strategy into actionable initiatives that deliver measurable customer and business outcomes. This role leads enterprise programs from concept through execution, partnering across functions to align priorities, resources, governance, and performance measures.
Responsibilities
- Translate customer growth strategies into initiatives, programs, and roadmaps, and prioritize opportunities aligned with enterprise goals.
- Develop business cases, quantify customer impact and business value, validate assumptions, and secure stakeholder alignment and resources.
- Lead cross-functional planning and execution, resolving challenges and establishing accountability, requirements, timelines, and success measures.
- Manage initiative milestones, dependencies, risks, and portfolio performance, and recommend corrective actions as needed.
- Monitor results against customer objectives and financial commitments, supporting roadmap planning and executive reporting.
Requirements
- 7+ years of experience in strategy, program management, consulting, business transformation, customer strategy, or a related field.
- Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
- Strong business case development, financial analysis, strategic planning, analytical, communication, and executive presentation skills.
- Experience translating strategy into execution and delivering measurable business results.
- Retail, customer strategy, marketing, loyalty, digital, or omnichannel experience preferred.