SummaryAs a Trade Marketing Specialist at Kering Eyewear, you will be responsible for developing, executing, and monitoring trade marketing programs to enhance brand visibility and product presence in North America. Based in New York City, you will work closely with the Key Accounts Marketing team to align marketing activities with the overall brand strategy.
Responsibilities- Develop regional and localized marketing plans in collaboration with the regional Trade Marketing team, focusing on BTL activities.
- Lead project management efforts to implement marketing activities, coordinating with agencies, customers, and internal stakeholders.
- Ensure alignment of Point of Sale Materials (POSM) and product delivery with marketing projects.
- Source and collaborate with local vendors for POSM production and installation.
- Manage POSM ordering, delivery, and inventory management.
- Monitor ROI on implemented marketing activities.
- Assist in budget management to ensure efficient spending in line with marketing objectives.
- Support buying days and events as needed.
- Conduct regular market analysis on competitors.
Requirements- Bachelor's degree in marketing, communications, or a relevant field.
- 2+ years of experience in trade marketing, preferably in the eyewear, cosmetics, or fashion industry.
- Strong attention to detail and follow-up skills.
- Excellent verbal and written communication skills.
- Strong organizational skills with the ability to handle multiple deadlines.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Advanced proficiency in Excel, PowerPoint, and knowledge of SAP.
- Ability to build effective relationships with a wide range of stakeholders.
- Strong presentation and problem-solving skills.
- Must be able to report to the New York City Headquarters daily.
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