Byredo is a Stockholm-born luxury house founded in 2006 by Ben Gorham, a former professional basketball player and fine-arts graduate who turned to perfume after a chance meeting with a perfumer. The name is a contraction of "by redolence," and the brand set out to translate memories and emotions into scent, pairing a minimal Scandinavian sensibility with influences from Gorham's Indian heritage. Working with perfumers such as Jérôme Epinette, Byredo built a cult following through fragrances like Gypsy Water and Mojave Ghost...
