In 2002, shortly after she was married, Julie left her job in finance and enrolled at The Fashion Institute of Technology. She graduated eager to be in the bridal industry, and went to work at the Amsale boutique on Madison Avenue. While there, she was exposed to hundreds of brides, and noticed a common theme: every bride is nervous about how she is going to look on her wedding day. She sympathized with them because she had just gone through that herself, and she realized that she was able to give them confidence that THEIR ...
Founded
2002
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New York, NY
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