Summary
The Assistant Manager, Performance Media supports planning, execution, and analysis of performance media campaigns across paid social, paid search, and affiliate for the Americas. This role manages end-to-end campaign operations to drive awareness, traffic, and revenue for Gucci.com and retail stores while collaborating with cross-functional teams and external partners.
Responsibilities
- Develop comprehensive media plans aligned with regional and HQ marketing briefs
- Serve as day-to-day contact with global HQ for plan development and asset approval
- Manage creative asset delivery and campaign launches across performance channels
- Oversee daily campaign operations including monitoring, pacing, and optimizations
- Analyze KPIs to identify insights and optimization opportunities
- Partner with agencies to adjust targeting, bidding, and budgets in real time
- Aggregate and analyze campaign data to produce performance reports
- Champion A/B tests and platform experiments to inform strategy
- Forecast incremental revenue and support cross-functional planning
Requirements
- Bachelor's degree desired
- Minimum of 3 years of experience in digital media with hands-on campaign management
- Highly analytical with strong attention to detail and data accuracy
- Proficient in interpreting and visualizing data and presenting insights
- Advanced PowerPoint and Excel skills and strong visual storytelling
- Experience with Google Analytics and relevant tracking tools
- Strong written and verbal communication skills
- Ability to work in a fast-paced cross-functional environment
- Eligible to work in the United States
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