Summary
Lead the planning, execution, and optimization of the digital media ecosystem to drive brand awareness and consideration across paid channels. Serve as primary liaison to global headquarters, agencies, vendors, and platform partners while contributing to media mix planning, budget allocation, and campaign measurement. Oversee campaign activation, monitoring, and post-campaign analysis to inform strategy and ensure alignment with brand standards.
Responsibilities
- Plan and execute digital campaigns across Digital Display, Social, Audio, OTT and CTV.
- Manage agency briefings and develop media plans with clear KPIs.
- Contribute to channel-level budget allocation and flighting decisions.
- Define audience targeting and oversee tagging, trafficking, and UTM structuring.
- Monitor live campaigns, optimize delivery, and ensure brand-safe placement.
- Review pre, mid, and post-campaign reporting to validate performance and derive insights.
- Lead and mentor the Digital Media Coordinator and coordinate cross-functional operations.
- Collaborate with analytics, retail, stores, and e-commerce teams to align messaging and journey touchpoints.
- Evaluate emerging partners and maintain market intelligence on digital trends.
Requirements
- Minimum of 6 years of experience in digital media or similar role.
- Experience with Meta Business Manager, Google Analytics, and performance dashboards.
- Proven ability to interpret media performance and measurement frameworks.
- Strong budgeting skills and attention to detail.
- Excellent communication and strategic thinking abilities.
- Experience managing agencies and external partners.
- Knowledge of social media platforms, OTT/CTV, and digital advertising technologies.
- Luxury brand experience preferred.
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