Associate Manager, Field Marketing

Summary

The Associate Manager, Field Marketing will lead local execution of brand strategy for the Champagne & Sparkling portfolio in New York City, focusing on prestige champagnes and image-building activations. This hybrid role acts as a connector between Brand Teams, Commercial Sales, distributors, and the local trade community to drive brand affinity, visibility, and profitable growth. The role requires a polished luxury brand ambassador comfortable presenting to trade, customers, and sommeliers and spending substantial time in market.

Responsibilities

• Localize and execute brand programming and flagship activations within New York City.
• Organize and host winemaker visits, trade dinners, tastings, and other high‑impact events.
• Partner with Brand Teams and Market Sales to support activation logistics, POSM execution, and account opportunities.
• Spend significant time in the field activating programs and supporting account leads to drive placements and visibility.
• Track A&P spend, support ROI analysis, and contribute to post-activity recaps and market planning.
• Build and maintain relationships with distributors, key customers, local influencers, and the sommelier community.

Requirements

• Bachelor’s degree required.
• Minimum 3 years of experience in field marketing, trade marketing, brand marketing, sales, or related commercial roles, preferably in wine and spirits, luxury goods, or hospitality.
• Strong knowledge of Champagne and Sparkling categories and familiarity with prestige cuvées and luxury account strategy.
• Excellent presentation, communication, and interpersonal skills with experience engaging trade and sommeliers.
• Commercial acumen, budget awareness, and an ROI mindset, with strong organizational and cross‑functional collaboration abilities.
• Must be based in New York City and able to spend substantial time in market.