Brand Marketing Manager - Content

As a Brand Marketing Manager - Content at Ralph Lauren, you will be a strategic partner to the North America Marketing Lead, responsible for executing omnichannel content strategies across digital, email, retail, and wholesale placements. You will ensure that content is optimized for performance and aligned with audience behavior, driving content efficiency and impact across all touchpoints.

• Own the end-to-end content planning process across all placements including digital, email, retail, and wholesale.
• Translate content strategy into actionable briefs and roadmaps for seasonal campaigns.
• Ensure digital and paid media content is performance-optimized and audience-aligned.
• Brief and localize global shoots to support NAM-specific campaigns and channel needs.
• Partner with channel marketing leads, creative teams, and business leads for strategic consistency.
• Lead weekly content reviews to track progress and guide decision-making.
• Oversee the content calendar to ensure delivery against seasonal priorities and objectives.
• Monitor content KPIs and collaborate with analytics teams for performance improvements.

• Experience in content strategy, omnichannel marketing, or digital/retail execution.
• Ability to create and optimize fit-for-platform content across digital placements.
• Strong organizational and project management skills with a proactive approach.
• Excellent communication and collaboration skills in a fast-paced environment.
• Agency experience in content production, digital, or retail categories is a plus.