Sr Manager Trade Marketing Experience and Design

As a Sr Manager of Trade Marketing Experience and Design, you will play a pivotal role in establishing commercial brand standards and aligning them with the overall brand strategy. This strategic and tactical position involves interpreting brand strategy and applying insights to build brand program concepts that meet business objectives. You will lead a team and oversee the refresh and innovation of several processes, reporting to the Sr Director of Trade Marketing and Marketing Operations.

• Lead a portfolio-wide Trade Marketing Team with a focus on consumers and customers.
• Create and consolidate a new model of Trade Marketing with internal teams and agency partners.
• Translate brand strategy into commercial brand standards and tactical guidelines.
• Overhaul POSM approach and create strategic recommendations for optimization.
• Oversee internal resources platform and provide annual reporting on performance.
• Collaborate on re-introduction of Product Information Management Platform.
• Lead stakeholders through deliverables and ensure alignment with timelines.
• Manage and coach team members for performance and career growth.

• Bachelor’s degree, MBA a plus.
• 7+ years of marketing or creative marketing experience in consumer-packaged goods or luxury environment.
• Strong business/commercial strategy experience.
• Experience working within the beverage alcohol & three-tier system.
• Strong analytical skills and comfort with digital platforms.
• Excellent planning and organization skills.
• Clear written and verbal communication skills.