Test Senior Marketing Manager 2

Summary

Senior Marketing Manager for a luxury fashion brand based in New York. Hybrid role leading digital and retail marketing for upcoming seasonal campaigns. Key contributor to campaign strategy and execution across channels.

Responsibilities

• Lead development and execution of seasonal digital and retail marketing campaigns
• Collaborate with merchandising, retail operations, and creative teams to align campaign strategy
• Manage paid media, email, social, and in-store marketing initiatives
• Analyze campaign performance and provide insights to optimize ROI
• Mentor junior marketing staff and coordinate with external agencies and vendors

Requirements

• 5+ years of marketing experience with a focus on digital and retail channels
• Proven track record in planning and executing seasonal campaigns for fashion or luxury brands
• Strong analytical skills and experience with performance marketing metrics
• Excellent cross-functional collaboration and project management skills
• Experience managing agencies and mentoring team members