Brand Marketing Senior Associate, Men's Polo

Summary

The Senior Associate supports the Global Brand Marketing team for Menswear by helping plan and execute global campaigns, product storytelling, and consumer-facing initiatives. The role works with cross-functional teams and regional partners to strengthen brand equity, drive engagement, and support business growth across channels and markets.

Responsibilities

• Support seasonal marketing plans through market, consumer, competitive, and business analysis.
• Contribute to campaign planning, creative briefs, marketing plans, timelines, budgets, and investment recommendations.
• Coordinate agencies, campaign assets, product selection, launches, and regional implementation with cross-functional teams.
• Maintain marketing calendars, project trackers, campaign documents, presentations, and operational processes.
• Track campaign performance, prepare recaps and reports, and identify opportunities to optimize future initiatives.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Strong understanding of marketing principles, digital marketing tools, new media, and the menswear market.
• Excellent written and verbal communication, organization, project management, and presentation skills.
• Proficiency in Microsoft Office Suite and Mac applications.
• Collaborative, proactive, detail-oriented, and able to manage multiple projects and deadlines.
• Professional experience in fashion, digital marketing, or agency work is preferred.