SummaryThe CRM Customer and Data Analyst is a detail-oriented professional responsible for regular reporting, tracking changes in key CRM metrics, and ensuring the accuracy of CRM data. This role involves optimizing the CRM data warehouse and transforming data into reliable metrics to drive data-driven strategies. The analyst will report these metrics to key stakeholders, including corporate and retail partners, and support the development of customer behavioral segmentations.
Responsibilities- Analyze customer data to uncover trends, behaviors, and opportunities for increased engagement and retention.
- Partner with the Senior Director of Marketing and London CRM team to align CRM initiatives with business strategy.
- Drive client acquisition and retention by crafting and executing CRM strategies aligned with regional business priorities.
- Collaborate with the Retail team to define customer segmentation strategies and personalized communications.
- Track and report key CRM metrics, sharing with stakeholders and the wider business.
- Provide ad-hoc reports and analysis as required by stakeholders.
- Support CRM strategy, data-driven insights, clienteling, and email audience selection.
- Foster strong relationships with the retail network, providing training and support on process and tool enhancements.
Requirements- Bachelor’s Degree.
- 3 – 5 years of experience in a CRM role within the retail space.
- Proven experience in a similar role within the Retail, Fashion, or Luxury industry.
- Experience establishing measurement frameworks for CRM or Marketing campaigns.
- Experience working with large, complex data sets and data preparation.
- Technical proficiency with CRM/analytics platforms and customer data architecture.
- Advanced knowledge of SQL and Power BI.
- Detail-oriented with strong problem-solving skills.
- Knowledge of GDPR and data protection policies.
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