Summary
The CRM Manager will develop and execute Email and SMS strategies to drive acquisition, retention, personalization, and lifetime value for KREWE's D2C eCommerce and retail channels. This role owns campaign planning, marketing automation, segmentation, and database administration, working closely with creative, performance marketing, retail, and events teams. The position is based in the New York headquarters and focuses on data-driven optimization and reporting.
Responsibilities
- Own Email & SMS/MMS campaign calendar, workflows, and end-to-end execution for eComm, retail, and events.
- Develop and maintain advanced marketing automation, triggered journeys, and transactional communications in Klaviyo and Attentive.
- Create copy and design briefs with Creative to produce engaging, on-brand communications and A/B tests.
- Build segmentation strategies and manage CRM data quality, privacy practices, and subscriber lists.
- Collaborate with eCommerce, Paid Media, Retail, and Events to align CRM strategies with channel goals and drive subscriber growth.
- Monitor campaign and flow performance, produce regular reports and dashboards, and recommend optimizations to improve engagement and LTV.
Requirements
- 3-5 years of CRM, email/SMS, or marketing automation experience in a D2C omni-channel business.
- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience with Klaviyo and Attentive; strong familiarity with marketing automation tools.
- Proficiency in analytics and reporting tools such as GA4 and Triple Whale and strong data-mining skills.
- Experience with segmentation, personalization strategies, and data privacy regulations (GDPR, CCPA, CAN-SPAM).
- Excellent project management, stakeholder communication, and the ability to synthesize complex information for creative and leadership teams.
