Senior Manager, Brand Media

Summary

The Senior Manager, Brand Media based in New York will elevate brand awareness across the Americas by leading integrated media campaigns and digital partnerships. This role reports to the VP of Marketing, Americas and drives local strategies that translate global brand positioning into market-specific media execution. The role oversees media planning, budgets, agency relationships, and in-house paid social activation across platforms.

Responsibilities

• Develop and execute integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall media.
• Create and manage media plans, marketing calendars, timelines, and budgets.
• Manage media agency and vendor relationships, including media buying and premium placements.
• Set up and launch paid social campaigns across Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn.
• Collaborate with HQ and Performance Marketing to align creative, measurement, and full-funnel strategy and optimization.

Requirements

• Minimum of 7 years of brand media and marketing experience, preferably in luxury retail.
• Proven experience developing and optimizing integrated media strategies across multiple channels.
• Strong experience managing agencies, media buying, and securing premium placements.
• Fluent in paid social platforms and campaign setup; strong analytical skills to evaluate performance metrics and inform strategy.
• Excellent written and verbal communication, presentation skills, and ability to coordinate cross-functional stakeholders.