Summary
The Manager, Email & SMS Marketing leads the strategy and execution of email and SMS channels with a US-led focus to drive revenue, acquisition, retention, and engagement. Reporting to the Director of eCommerce, this role optimizes workflows, testing, and campaign performance across a global eCommerce environment while partnering with cross-functional teams.
Responsibilities
- Develop and manage email and SMS strategy and calendar for US-led campaigns adaptable to other markets.
- Own execution and optimization of workflows, campaign briefs, QA/UAT, and campaign deployments.
- Monitor channel performance, forecasting inputs, budget tracking, and reporting to identify growth opportunities.
- Partner with Marketing, Creative, Digital, Analytics, Technology, and agencies to ensure integrated communications.
- Lead A/B and multivariate testing roadmap to improve engagement, conversion, and retention.
- Serve as business point of contact for campaign operations and identify opportunities to improve processes and tools.
Requirements
- 4-7+ years managing email and/or SMS programs with demonstrated performance impact.
- Bachelor's degree in marketing, business, communications, or related field.
- Experience with enterprise email platforms (e.g., Adobe Campaign) and working knowledge of HTML.
- Proficiency with Google Analytics and advanced Microsoft Excel skills.
- Familiarity with customer lifecycle marketing, segmentation, personalization, and CRM platforms.
- Strong analytical skills, testing experience, knowledge of deliverability and compliance, and excellent project management abilities.
