Summary
The Director of Events and Experiential Marketing defines and executes event strategy across brand, retail and wholesale platforms to drive sales and elevate brand experience. This role leads concepting, partner selection, budgeting and cross functional collaboration to deliver consumer facing, retail and corporate events that generate traffic and earned media. The position is based in Tribeca with an in office hybrid schedule and requires travel and flexible hours for onsite activations.
Responsibilities
- Develop and implement an overarching Event Strategy aligned to brand and business objectives
- Plan and execute brand level events that maximize earned media and communicate campaign storytelling
- Build and manage relationships with production and event partners to ensure luxury level quality and budget adherence
- Design and activate retail events to drive store traffic and support high traffic moments and anniversaries
- Create wholesale event toolkits and co op strategies for global accounts and market periods
- Manage event budgets and optimize resource allocation to maximize ROI
- Define metrics and KPIs to measure event performance and extract data driven insights
- Lead, develop and manage a team and collaborate with cross functional partners including PR CRM creative and visual teams
- Support corporate events from client facing to employee experience
Requirements
- 8+ years of special events experience, ideally in luxury fashion or retail
- Experience working with retail and wholesale accounts and cross functional teams
- Proven day to day production and project management experience
- Strong written and verbal communication and presentation skills
- Ability to lead and develop a team and manage external partners
- Strategic thinking with understanding of marketplace and consumer environment
- Highly organized with ability to multi task in a fast paced environment
- Willingness to travel and work flexible hours including evenings and weekends
We have summarized this job description for you, click apply to see more details from the employer.
