Outlet Marketing Specialist

Summary

Responsible for executing marketing initiatives and visual merchandising at an outlet location to drive traffic and sales. Works closely with store leadership and regional teams to implement promotions, local campaigns, and brand standards. Focuses on enhancing the customer experience and ensuring consistent brand presentation across the outlet.

Responsibilities

• Implement local marketing campaigns and in-store promotions
• Coordinate visual merchandising and window displays
• Collaborate with store managers to align on sales objectives
• Manage execution of events and community outreach
• Monitor inventory for promotional materials and replenishment
• Track campaign performance and report results to regional marketing
• Ensure brand standards are applied throughout the outlet

Requirements

• Minimum of 3 years of relevant marketing or retail experience
• Experience with visual merchandising and store marketing programs
• Strong communication and project coordination skills
• Able to work on-site with flexible hours for events
• Proven ability to analyze campaign results and report insights