SummaryAs a PR, Influencer/Community Marketing Manager, you will lead North America's integrated strategy across earned media, influencer marketing, VIP engagement, and creator-driven community building. You will manage an integrated PR and influencer agency, delivering cohesive storytelling across press and talent, and driving cultural relevance at both national and regional levels.
Responsibilities- Develop and lead North America's PR, influencer, and community marketing strategy aligned with global brand narrative and North America priorities.
- Identify and define storytelling pillars that align with global messaging while reflecting local culture and relevance.
- Work cross-functionally with Brand Marketing, Retail, Client Development, E-comm, and Creative to build integrated, high-impact programs.
- Oversee all influencer, creator, and VIP partnerships, including briefing, seeding, campaign management, and content usage.
- Identify and nurture long-term talent relationships across fashion, music, sport, and youth culture that reflect brand values.
- Build and activate the brand's creator and community ecosystem, driving organic storytelling around seasonal launches, collaborations, and cultural tentpoles.
- Lead amplification strategies for retail openings, brand activations, and cultural partnerships.
- Oversee guest list curation, RSVPs, influencer/VIP dressing, and on-site talent deliverables.
- Collaborate with Brand Marketing, Retail/Wholesale Marketing, and Events teams to deliver cohesive brand experiences.
- Secure strategic media coverage in top-tier fashion, lifestyle, business, and cultural publications.
- Manage development and approvals of press releases, story angles, talking points, and post-coverage recaps.
- Work with stylists, editors, and media to ensure VIP placements and editorial presence in relevant outlets.
- Act as day-to-day lead for our integrated PR + Influencer agency, ensuring quality of strategy, execution, and reporting.
- Lead performance tracking and quarterly business reviews.
- Own annual and seasonal budget planning and management.
Requirements- 6–8+ years in luxury, fashion, lifestyle, or beauty PR and influencer marketing roles.
- Demonstrated experience managing integrated communications and influencer programs across press, creators, and events.
- Strong editorial and talent relationships across North America.
- Experience overseeing agency relationships, cross-functional initiatives, and large-scale activations.
- Creative and strategic thinking with a passion for building community and creating impactful moments.
- Fluent in media and creator landscapes across fashion, music, lifestyle, and digital.
- Organized and results-oriented with skills in managing multiple moving parts, budgets, timelines, and performance KPIs.
- Collaborative and able to lead across departments and act as the center of gravity for PR and creator work.
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