Product Manager II - Customer Data Platform & Marketing Technology

Summary

The Product Manager II owns products and integrations that connect customer data to marketing channels. This role evolves the Customer Data Platform, deep linking capabilities, and marketing feed connections to enable reliable, well-governed data for personalization, attribution, and customer engagement.

Responsibilities

• Own the CDP roadmap, vendor relationships, backlog, and quarterly planning.
• Expand customer data sources, improve data quality, and support AI agent enablement and marketing feed integrations.
• Partner with Marketing, Engineering, and Analytics to define requirements, deliver product enhancements, and monitor integration health KPIs.
• Use SQL and AI tools to explore data, prototype workflows, troubleshoot data flows, and support testing and launches.

Requirements

• At least 3 years of product management experience in a technology-driven environment or related technical or business experience.
• Bachelor's degree in a relevant field or related experience.
• Working knowledge of customer data platforms, audience segmentation and activation, marketing feed management, data pipelines, and APIs.
• Proficiency in SQL and familiarity with AI-assisted development tools, VS Code, command-line tools, and GitHub.
• Experience managing vendor relationships and translating marketing needs into prioritized technical requirements.