Summary
The Public Relations Manager will support the New York PR team in daily operations and lead editorial initiatives across Women’s and Men’s categories to strengthen brand visibility in North America. This role manages editorial activities, develops and executes regional editorial strategy with senior PR leadership and Paris HQ, and spans product categories including Ready-to-Wear, Leather Goods, and Beauty.
Responsibilities
- Manage daily communication with editors, stylists, and Paris HQ for editorial sample requests
- Utilize Launchmetrics to manage and track editorial requests in collaboration with PR Assistant
- Partner with VP and Senior Manager to develop and execute press strategies and partnerships
- Maintain relationships with Women’s and Men’s editors and stylists across North America
- Monitor emerging media and identify editorial opportunities
- Lead competitive analysis of top luxury brands and identify successful press strategies
- Drive digital strategy and pitching for seasonal product launches across categories
- Oversee data analysis, reporting, and insights for US senior management and Paris HQ
- Support planning and execution of shows, events, press days, and activations
Requirements
- Bachelor’s degree in public relations or communication
- Minimum of 5 years progressive public relations experience
- Management or supervisor experience required
- Strong and established press contacts
- Proficiency in Microsoft Office Suite, Launchmetrics, Lefty, DMR, and Fashion Monitor
- Excellent organizational, communication, and interpersonal skills
- Detail oriented with ability to manage multiple priorities in a fast paced environment
- Ability to engage with senior leadership and retail teams
- Ability to travel and work select evenings, weekends, and holidays
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