Summary
The Senior Manager, Public Relations leads integrated PR and event strategies for North America, shaping brand image and supporting RIMOWA collections. This role is both strategic and hands-on, combining media relations, content creation, crisis communications, and full lifecycle event management to drive coverage and retail initiatives.
Responsibilities
- Develop and implement integrated public relations and event strategies, including budgets, timelines, and deliverables.
- Lead media outreach and relationships with journalists, editors, influencers, and key media outlets; pitch stories and manage inbound media queries.
- Create press materials such as press releases, media advisories, pitches, presentations, and fashion show reviews.
- Manage crisis communications and monitor public perception and media coverage, producing regular reports and clippings.
- Oversee U.S. and international editorial sample requests and coordinate with HQ and press offices; optimize sample send-outs with the stockroom.
- Plan, coordinate, and execute promotional, business, and social events; manage vendors, logistics, on-site execution, and post-event analysis.
- Collaborate with cross-functional teams including Merchandising and Marketing and lead/mentor PR coordinators and interns.
Requirements
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Hospitality Management, or related field.
- Typically 7+ years of progressive experience in public relations, media relations, and event management, including senior-level responsibilities.
- Experience in luxury goods, travel, or fashion accessory industries preferred; strong crisis communication experience.
- Excellent written and verbal communication, strategic thinking, organizational skills, and budget management.
- Proficiency with media relations tools, social media platforms, and event management software; demonstrated leadership and team management abilities.
