Sr Brand Manager - Chandon

The Senior Brand Manager, Chandon, plays a crucial role in developing and implementing a consumer-centric brand marketing strategy. This position ensures the execution of programming and activations across all markets and channels, aligning with the Maison brand strategy and MHUSA 2030 Strategy. The role requires collaboration with key stakeholders to enhance brand desirability and value growth.

• Collaborate with the Brand Head and stakeholders to define Chandon’s brand strategy and marketing objectives.
• Contribute to Chandon’s annual U.S. marketing priorities and support key programs.
• Oversee the execution of Chandon’s marketing programs to meet volume and profit targets.
• Lead the development of Chandon’s Must Have Programs, providing strategic direction.
• Plan and manage the brand’s A&P deployment strategy.
• Ensure adoption of national brand strategy at Chandon Brand Home in California.
• Design and develop luxury POS materials and brand assets.
• Maintain awareness of brand health and consumer insights.
• Develop and maintain strong relationships internally and externally.
• Provide marketing thought leadership and brand-specific insights.
• Support the development of collaborative ways of working across stakeholders.

• Bachelor’s Degree, MBA Preferred.
• 7+ years of brand marketing experience, preferably in luxury consumer goods or U.S. wines and spirits industries.
• Understanding of brand strategy development in a commercial context.
• Strong commercial orientation with understanding of marketing/sales relationship.
• Strong financial orientation with understanding of depletions, sales, DOI, and P&L management.
• Solid knowledge of cultural trends influencing luxury sectors.
• Demonstrated success influencing cross-functional stakeholders.
• Strong presentation skills and analytical skills for data-driven decision making.
• Understanding of the U.S. three-tier distribution system is a plus.