SummaryAs a Senior Manager in Fragrance & Beauty Marketing, you will lead the development and execution of comprehensive marketing campaigns for key fragrance brands and premium makeup and skincare lines. You will collaborate with cross-functional teams to ensure a cohesive approach to market strategy and drive business success.
Responsibilities- Develop and execute 360 marketing campaigns in the U.S. for key fragrance brands.
- Partner with cross-functional teams including Media, Creative, E-Commerce, Sales & Client Analytics to establish business objectives.
- Brief Creative and Production with plans for each campaign at the point of sale, including merchandising, sampling, and client engagements/events.
- Work with E-commerce teams to set the e-retail and Chanel.com strategy for each campaign.
- Create communication materials for Field Sales to support seamless campaign execution in-store.
- Set and manage the U.S. promotional budget for key fragrance and beauty brands.
- Track expenditures for each campaign and update budget estimates.
- Assess campaign performance and share business updates with Marketing leadership.
- Lead and develop one direct report in support of campaign execution, budget management, and performance analysis.
Requirements- Bachelor’s Degree required.
- Minimum 7 years’ experience in marketing.
- Strong communication and analytical skills.
- Self-motivation with leadership capabilities.
- Experience in global marketing or brand marketing is a plus.
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