Marketing Manager

As a Marketing Manager at Loro Piana, you will be responsible for developing and executing comprehensive marketing strategies to elevate the brand, drive awareness, and support business objectives. This role involves significant focus on brand event coordination and requires a seasoned marketing professional with a deep understanding of the luxury retail landscape.

• Develop and implement integrated marketing strategies aligned with global brand vision and business goals.
• Ensure brand consistency across all marketing materials and messaging.
• Lead the planning, execution, and management of all brand events, including product launches and store openings.
• Manage vendor relationships and negotiate contracts.
• Analyze event ROI and make recommendations for future improvements.
• Conduct market research to identify trends and consumer insights.
• Lead, mentor, and develop a shared Marketing Coordinator.

• 6+ years of experience in marketing and/or events, with significant experience in the luxury retail sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of the luxury market and consumer behavior.
• Excellent organizational skills and attention to detail.
• Exceptional written and verbal communication skills.
• Experience managing and developing a team.
• Ability to work effectively in a fast-paced, dynamic environment.