Acqua di Parma is a cherished emblem of Italian savoir-faire, whose origins date back to 1916. The brand was born out of a small essence laboratory in Parma, where skilled master craftsmen had perfected a new fragrance, the iconic Colonia. This fresh, sophisticated, and elegant fragrance was inspired by the beautiful Italian landscapes and noble Italian arts. Quickly, it garnered a devoted following among Italian gentry and international celebrities.
Over the years, the brand has been handed down from generation to generati...