Area Brand Manager, Luxury - Southern California

Summary

The Area Brand Manager serves as the primary contact for Ralph Lauren brands across assigned stores in Southern California. This fully remote role partners with wholesale accounts and store teams to execute brand strategies, improve sales and profitability, and maintain strong in-store presentation.

Responsibilities

• Review business performance, sales trends, best sellers, sell-through, and opportunities with account partners and leadership.
• Build and maintain strong relationships with wholesale partners, store management, sales, planning, and retail development teams.
• Execute merchandise presentations, seasonal floor moves, inventory processing, price changes, markdowns, and stockroom standards across multiple stores.
• Coach and train store teams on product knowledge, selling techniques, and strategies that improve retail performance.

Requirements

• Strong business acumen and ability to use sales and performance data.
• Ability to communicate a vision and build influential, collaborative relationships.
• Self-motivated, independent, and professional, with basic computer knowledge and photography skills.
• Ability to lift 50 pounds.