SummaryThe Assistant Manager, Digital Marketing & Media will support all day-to-day operations of the Christian Dior Parfums media team with an emphasis on digital campaign implementation and performance. This role involves partnering with agency teams to manage full-funnel campaigns across various paid channels and assisting in creative management across digital and traditional channels.
Responsibilities- Develop strategic full-funnel campaigns for each launch, including budget allocations and creative phasing.
- Act as a liaison with HQ team for plan development, approval, and assets.
- Manage daily campaign operations and optimize performance.
- Monitor key KPIs and share insights with stakeholders.
- Manage agencies throughout campaign planning and implementation.
- Collaborate with local E-Business and Marketing teams on campaign calendars.
- Manage creative delivery for traditional channels.
- Identify emerging trends for strategic media decisions.
- Provide post-campaign reporting and insights.
- Lead financial operations including purchase order creation and invoice tracking.
- Manage budget and campaign calendar for Paid Social.
- Communicate with digital media publishers and maintain relationships.
- Support development and implementation of retail media strategies.
- Coordinate with Retail Media Networks for campaign execution.
- Collaborate with Brand Marketing team on leveraging influencer content.
Requirements- 2-4 years of experience in Digital Marketing within an agency or brand.
- Solid skills in digital campaign deployment and optimization.
- Ability to synthesize data and draw actionable insights.
- Exceptional PowerPoint skills for visual data storytelling.
- Proactive communication skills and ability to collaborate cross-functionally.
- Experience with web analytics tools like Google Analytics.
- High proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
- Fluent in English; French is a plus.
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