Summary
The Brand Merchandising Lead will drive vision and strategy for RLX and World of Sport, collaborating across design, product development, marketing, digital and regional buying to deliver consumer-driven assortments and meet long range plan targets. This role balances creative direction with commercial accountability and leads go-to-market activities to ensure on time deliveries and accretive margins.
Responsibilities
- Develop and execute merchandising strategy for RLX and World of Sport informed by consumer insights.
- Perform quarterly competitive analysis and market research with regional connectivity.
- Partner with design, buying, marketing, digital and BI to create consumer journey and assortment plans.
- Drive long range planning targets and identify growth opportunities validated by analytics.
- Analyze business through investment and sales recaps and present executive summaries.
- Lead go-to-market activities including assortment mapping, showroom prep, digital site mapping and store set up.
- Collaborate on partnership sporting events to ensure adherence to contracts and brand initiatives.
- Monitor product development timelines and cost targets to ensure on time delivery and margin goals.
- Provide product training frameworks with regional buying and retail teams.
Requirements
- Proven leadership and cross-functional influencing skills with experience driving profitable growth.
- Deep knowledge of active and sporting event marketplace and consumer segments for RLX and World of Sport.
- Strong retail math knowledge and ability to identify market value drivers.
- Excellent communication, negotiation and relationship building skills with high emotional intelligence.
- Experience managing and developing diverse teams and strengthening organizational talent.
- Ability to balance creative and commercial priorities and implement strategies in competitive settings.
- Proficiency in Microsoft Excel, Word and PowerPoint; Adobe, Vibe IQ and GFE preferred.
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