CRM Go To Market Director

The CRM & Go-To-Market Director at Loro Piana will be responsible for developing and implementing the North America CRM strategy and Go-To-Market calendar. This role involves collaboration with corporate Retail, Merchandising, CRM, and VIC teams to support business priorities and opportunities.

• Support the VP of Retail and Corporate Retail team with thorough and actionable analyses to drive business priorities.
• Collaborate with the Director of VIC to provide analyses to achieve VIC targets and strategy.
• Adapt and improve clienteling best practices within the retail network.
• Lead CRM initiatives from requirement definition to deployment and performance analysis.
• Drive key KPIs around client acquisition, migration, and retention.
• Lead the Go-To-Market Strategy, including building briefs for key launches to ensure seamless execution across corporate teams and retail.
• Create and update the Go-To-Market calendar focusing on major brand moments and high traffic drivers in each market.

• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Excellent organizational and time-management skills.
• Attention to detail and high level of precision.
• Strong oral and written communication skills.
• Curious, self-motivated thinker with a problem-solving attitude.
• More than 8 years of work experience, preferably in luxury or retail.
• Master’s degree with a focus on quantitative fields (statistics, economics, or data science) preferred.