SummaryAs a Communications and Events Manager at Stone Island, you will be responsible for executing the communication and community engagement strategy in the Americas. This role requires creativity and strategic thinking to drive impactful press results and elevate brand awareness through targeted communication, events, and partnerships with VIPs and influencers.
Responsibilities- Implement global communication strategies in the Americas market, adapting initiatives to align with Stone Island's brand identity.
- Generate consistent positive media coverage and foster strong relationships with media.
- Utilize data analytics to assess the impact of press and community initiatives.
- Develop and maintain relationships with communities, including stylists, agents, celebrities, and influencers.
- Lead the community seeding program and curate exclusive experiences and events for VIPs and top influencers.
- Host press and VIP appointments and manage all guest, VIP, and media outreach for events.
- Oversee the daily operations of the New York Showroom and manage press samples.
- Prepare and submit regular reports and analysis on brand activities and market trends.
- Collaborate with internal teams to ensure alignment and provide feedback to enhance Stone Island's presence in the region.
Requirements- Bachelor’s degree in marketing or relevant field, or equivalent experience.
- 3+ years’ experience in marketing, press & media or a similar role.
- Strong verbal and written communication skills.
- Ability to develop and foster strong relationships with media, talent, and key stakeholders.
- Comfortable working in a fast-paced, dynamic environment.
- Technologically adept with proficiency in Microsoft tools.
- Analytical skills with the ability to analyze reports to make data-driven decisions.
- Excellent project management capabilities.
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