Summary
Supports North America e-commerce through digital analytics, performance insights, and data-informed recommendations. Partners with cross-functional teams to improve product, marketing, and customer experience outcomes.
Responsibilities
- Develop and optimize analytics platforms and measurement capabilities using Adobe Analytics, business intelligence platforms, and other data sources.
- Analyze e-commerce performance and provide strategic recommendations to partners across buying and planning, marketing, customer experience, and supply chain.
- Create and maintain dashboards, reports, and ad hoc analyses, and lead prioritization of the business intelligence reporting roadmap.
- Design and analyze A/B tests, establish performance KPIs, and identify opportunities to automate analytics and reporting with machine learning and AI.
- Present business reviews and actionable insights to stakeholders.
Requirements
- At least 2 years of experience with Adobe Analytics and/or Customer Journey Analytics in an e-commerce environment, including DTM and Adobe Launch.
- Strong knowledge of Adobe Analytics analysis, solution design, implementation, rollout, and quality assurance.
- Advanced Excel skills, including lookups, pivot tables, and conditional formulas, as well as knowledge of retail math.
- Excellent analytical, problem-solving, communication, and presentation skills.
- Experience with Content Square, Google Analytics, digital marketing channels, attribution, or customer segmentation is preferred.
