Director Product Marketing

Summary

The Director Product Marketing leads strategy and execution for a major jewelry product category, setting multi year roadmaps and defining product vision to drive revenue growth and brand equity. This role manages a team of product leads managers and specialists, collaborates cross functionally on new product development pricing and 360 marketing activation, and oversees portfolio performance and budgeting.

Responsibilities

• Develop and articulate product category vision strategy and multi year roadmap aligned with business goals
• Identify market opportunities assess competitive threats and set pricing strategies
• Manage the full product portfolio including new product development and launches
• Define 360 briefs for launches including training content sales targets and visual merchandising guidance
• Collaborate with communications and marketing teams to craft product storytelling and campaigns
• Establish and monitor KPIs for portfolio performance and recommend optimizations
• Advise supply chain on sourcing for the category
• Lead manage and develop product leads managers and specialists including hiring and performance management
• Manage team budget and collaborate on yearly marketing budget planning

Requirements

• Bachelor's degree in marketing business administration or related field MBA preferred
• 10+ years of progressive experience in product marketing or marketing preferably in luxury goods or jewelry
• Strong understanding of jewelry design materials and manufacturing processes
• Excellent analytical problem solving and decision making skills
• Exceptional communication presentation and interpersonal skills with ability to influence senior leaders
• Proven leadership team management and coaching experience including hiring and performance management
• Financial acumen with experience managing budgets and forecasting sales
• Proficiency in Microsoft Office including Excel and PowerPoint